Xiaomi’s initial US push strangely doesn’t involve its phones

Smartphone enthusiasts will surely have heard about Xiaomi. It is the Chinese manufacturer of smart phones behind dazzling phones like Mi Mix 2, and it has quickly risen to be one of the top five worldwide, according to IDC.

Despite its growing size and popularity, it has not yet pushed its phones into the US market. That could change soon, since Xiaomi is starting to make moves in the United States, but smartphones are curiously absent from the picture.

Xiaomi has just started a brand awareness campaign, connecting with social media influencers to highlight the company's products. But, instead of focusing on your elegant flagship phones or phones with a solid budget, you're ready to make the first big impression with a large mobile power bank, as seen in our summary of the best energy banks, and a scooter battery.

My Power Bank Pro is a fairly ordinary external battery for USB devices, although it has a reasonable price of $ 29 for the 10,000mAh capacity. The My Electric Scooter is an expensive $ 499 electric scooter with an announced range of 18.6 miles and 15.5 mph maximum speed. While they are great in their respective ways, they certainly are not smart phones: the bread and butter of the company. Unfortunately, the question persists as to why Xiaomi would leave her remarkable phones out of this push.

A missed opportunity?

While the iPhone X and Samsung Galaxy S9 struggle with reduced bevels, the Xiaomi Mi Mix 2 is a worthy adversary to many mobile consumers in the US. UU they will never listen

This Xiaomi marketing initiative aims to establish a deeper footprint in the US market with products that can connect with Millennials. But, it is curious that Xioami thinks that a scooter and a battery pack will do a better job than his impressive smartphones.