After getting rid of its unlimited model just two weeks ago in favor of a limited plan of four movies per month for new users, MoviePass has gone back to its old plan of one movie per day. And CEO Mitch Lowe now says that the subscription service is "absolutely committed" to keeping it that way, Wired reports.
Just a few days ago, Lowe & # 39; s commitment to the unlimited plan did not seem so solid, when he said he was not sure if the plan would return one day. At that time, MoviePass was offering a plan in which the $ 9.95 / month rate, billed quarterly, allowed users to watch only four movies per month, along with a three-month randomized trial of the iHeartRadio full-access subscription. .
Since its abrupt drop in subscription fees last summer, MoviePass has implemented a parade of experiments and virtually uninterrupted changes. Last fall it launched an annual subscription plan for $ 89.95 in advance, which worked at a lower monthly fee, but did not allow users to request refunds. He got support from some popular AMC theaters, after AMC said he was devaluing the cost of movie tickets. He vigorously promoted some films and banned other competing films in some markets. Recently, he modified his Terms of Service so that subscribers can not watch the same movie more than once. Throughout all this, the company has been suffering a hemorrhage of money and has yet to demonstrate that its business model is sustainable.
Lowe told Wired that the company is still "fine-tuning this model," but said that MoviePass has corrected its relationship with the AMC theaters. "I can assure you that we are not contemplating or thinking about eliminating any AMC theater," he says.
The unlimited $ 9.95 / month plan and the iHeartRadio promotion are currently available to sign up on the MoviePass website.