Google continues the avalanche of announcements of the day. The next with a lot of new features is Google Images, with changes that include lens integration, image classification settings and expanded subtitles for the context. A new "featured videos" card for automatically played results will also appear for some queries.
The most important change for Google Images announced today is the next addition of Lens for the exploration of images generated by AI that appear in search queries. With a quick touch, you can find more details about objects, track information such as where to buy them or even what they are. You can further refine your results by "drawing" on an image to select more specific content.
However, the goal is not the only change that occurs in Google images. Starting this week, when you see an individual image, you can see more context in this regard through the subtitles included in the title of the site that contains it. Those bubbling recommendations for the alternative search terms that are already present in Mobile are also coming to Google Images on the desktop.
Other behind-the-scenes changes are also taking place in the Google Images rankings, with things like local site relevance, newer content, and "" central image location "clicking, which results in higher results. Site owners take notice: Google is becoming stricter about image ranking, so make sure it's easy to find photos on your page if you want them to appear higher in Google images.
Google is also striving more to highlight video content with a new "featured videos" card that will appear in some searches. Thanks to the magic of computer vision, Google can analyze the content of the videos to present relevant fragments in a useful way in the search, connecting content to categories and topics. The new card, in essence, can answer questions with appropriate video clips, or even simply provide context.
For example, when looking for "What to do in Zion National Park", a variety of video content selected to highlight the individual points of reference can be presented quickly and easily, providing visual information that can help you Solve that question.
Finally, the AMP Stories that Google Search started boosting earlier this year are receiving an automatic review. New stories supposedly built with AI will be created and pressed to search for them, starting with content about celebrities and athletes.
This is only a small part of the changes that Google will implement in the coming weeks, including the previous one. "Discover" changes in the Feed. Since it's the anniversary of Android and Google, I would not be surprised if we hear ads soon.
New image landing on the desktop
The bubbling search terms recommended for Google images seem to be rolling out for desktop users. In addition, today Google has increased its previous ads with its own "one more thing".
In addition to everything else, new Creator and Credit metadata tags are being added to a Credits section of the image about relevant content in Google Images. Supposedly, this starts today, but until now I have not been able to see it or activate it. Photographers interested in enforcing their copyrights should probably make sure to include the relevant IPTC metadata in the images published online.