LG has begun its usual cycle of announcing the functions of its next flagship phone before announcing the phone, and this time it is for a quite significant specification: the G7 ThinQ screen. We know from countless leaks that the G7 will have a screen notch, but now LG is recording its technology.
The G7 screen is a 6.1-inch IPS LCD panel with a resolution of 3210 x 1440. LG is particularly speaking up to the brightness of the screen, which rises to 1,000 nits while supposedly consuming up to 30 percent less energy than the G6; it is even being described as "Super Bright Display". The screen also covers 100 percent of the DCI-P3 color gamut. These specifications alone are not necessarily revolutionary, so we'll have to see how LG's claim of "the brightest and most vibrant screen in today's smartphone market" falters.
The ad also contains some details about the design of the G7. The aspect ratio of the aspect screen is 19.5: 9, which is the same as the iPhone X and higher than the G6 2: 1 last year. The lower bezel is said to be "almost 50 percent thinner" than the G6, and of course there is a notch in the upper part instead of an upper bevel. LG says it is using curved tempered glass on the G7, although it does not sound as if the screen were curved, which may have something to do with the use of LCD technology.
The LCD screen of the G7 is indeed a bit surprising given the return of LG to OLED with the V30 last year. However, the screen of that phone was not well received, and LG Display OLED chops were even more criticized with the mediocre panel of Google Pixel 2 XL. Still, given that LG is reportedly making great efforts to become a great OLED player, the G7 could have been expected to serve as an indicator of the company's progress. The LCD is even more eye-catching as the G7 apparently has an option to darken the screen notch, a feature that works much better with the OLED's ability to "turn off" individual pixels.
Anyway, all this is a lot of words on a screen that we have not seen for us, so stay tuned for the G7 launch next week on May 2nd.
