Smule raises $20M, with plans to expand India operations

The creator of the application became the music social network Smule has raised another $ 20 million. The last round follows an increase of $ 54 million in May last year, led by Tencent, with the intention of helping the company expand its operations in Asia. This time, funding is coming through Times Bridge, the VC wing of Indian media conglomerate The Times Group.

The "strategic investment" occurs when Smule presses to expand its presence in India, which is currently the second largest international market of application manufacturers. Participating there requires building a platform for a completely massive and multilingual market.

"Building the Smule brand in India is a long-term process, but a critical facet of realizing our vision of connecting the world through music." CEO and co-founder Jeffrey Smith told TechCrunch. "Therefore, we are delighted to expand our reach in India through this significant partnership with Times Bridge."

The round marks the first complete social media partnership for Times Bridge, which finds the organization taking advantage of the connections with local artists and helping to provide marketing for smule.

"The mission of Times Bridge is to bring the best ideas of the world to India and share the best ideas of India with the world," says the Times Bridge CEO , Rishi Jaitly, in a statement: "Smule is a bold, very original idea, with the mission to change the way the world experiences music." Our investment will advance Smule's musical mission in his bcontinent indian and will unlock the creativity of many millions on the road. We are delighted to work with a partner who approaches India with the empathy, conviction and optimism that the Indian market guarantees. "