Samsung could launch $300 Bixby smart speaker at August 9th event

Samsung has yet to shake off the dull reputation of its digital assistant Bixby, especially when compared to rivals Google Assistant, Alexa and even Siri. But apparently the company is pushing with the idea of ​​putting Bixby on a smart speaker that resembles Echo, Google Home and Apple's HomePod in concept.

The Wall Street Journal report on a Samsung foldable smartphone also offers new information about the speaker's project. Samsung is expected to announce its device next month. If true, the likely launch target would be August 9, which is Samsung's unpacked event for the Galaxy Note 9. It looks like the company is planning other surprises, according to this report. The price that is rumored? $ 300.

Samsung has already confirmed directly that the speaker is being developed. A new Galaxy Watch smart watch could also be presented at the Note event.

According to the Journal, the Samsung speaker "has bowling shape, with a bottom of legs and lights on top" . Like Apple, Samsung reportedly plans to market its product first as a premium speaker, with "smart" features as an additional convenience. It is said that the Bixby speaker presents a "change of sound, where the audio of the speaker can be transmitted in the direction of a person who provides verbal commands". It is also likely to serve as a hub for the SmartThings intelligent ecosystem of the company. Samsung has launched high-end home speakers before, such as the Radiant360.

CEO of Samsung DJ Koh at least the Note 8 event of the year. But I prefer to imagine that this is him saying "come to me" to Alexa, Google Assistant and Siri.
Photo by Drew Angerer / Getty Images

But when it enters the speaker smart market, Samsung faces strong competition at a variety of prices. Its $ 300 tag would undermine the Apple HomePod speaker ($ 350) and Google's $ 400 Home Max speaker, but it's still way above the $ 100 Amazon Echo and is even more expensive than premium speakers set up like the Sonos. One, which offers Alexa voice support.

Bixby's main strength in Samsung smartphones is its ability to adjust granular settings or move across multiple screens to perform actions, such as posting a gallery photo on Instagram, which the Google Assistant can not. But in a speaker? We will have to see what distinguishes it.

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