The world's first successful reality show "The Real World" is being reimagined for Facebook See 26 years after its cable debut. In the spring of 2019, fans will have the opportunity to vote on who will join as the last cast member and will connect with peers through Facebook Watch Party's display chat rooms, as they will "stop being educated and they will start to be real. "
It's been a year and a half since the 32nd and most recent season of The Real World that aired on MTV. The deadline recently reported that the program was being rethought for the web and bought on streaming platforms. Now we know where it is landing.
The first real Facebook store post program for its video watch center could attract viewers and offer a halo effect to other programs on the platform after a mediocre list of mostly unnamed programs launched together to the show in August 2017. But it's starting to gain momentum, as 50 million people spend at least 1 minute per month on Watch, and Watch's total watch time is 14X since the beginning of 2018. By comparison, more of 18 Snapchat Shows have more than 10 million viewers per month. Users who come to Facebook Watch spend 5 times more time than in the News Feed videos discovered spontaneously, which seems to have encouraged him to invest more in the content of Watch.
Facebook hopes to overtake YouTube Originals and Snapchat
As I wrote recently, there is already a lot of user-generated content to consume on these platforms, so the real opportunity is in super premium shows that They stand out firmly from what they feed the litters and the Stories. Facebook Watch needs its own House of cards or Game of thrones. While it is not clear how much Facebook paid for the Real World, it is probably not cheap, but now it has possibly the most prominent program of all the platforms.
Facebook's association with MTV and the creator of Real World Bunim / Murray Productions is part of a series of original video content ads revealed today in the MIPCOM TV industry trade show.
The [Business] The original INSIDER game show on Facebook Watch called Confetti will expand internationally, curiously without the help of INSIDER. Facebook tells TechCrunch that it will work with local partners in international markets to create versions of the HQ Trivia-style video game show, where players compete through their phones to win cash prizes. The Confetti editions in EMEA, APAC and LATAM will be launched later this year.
Facebook Watch will also launch The World's Most Amazing Dog, an interactive world contest. In partnership with The Dodo, the program will highlight the best dogs and their owners around the world.
Now that Facebook ads are being published in 25 countries, it is able to take monetization seriously. Look and recover your investments in content. Facebook has been paying in advance for these programs, but hopes that the advertising cuts can wean the creators and create sustainable businesses based on Watch. But with today's Wall Street Journal report that Facebook did not report the scale of time-of-view metrics errors for ad videos that inflated the measurements years ago, it may face an additional skepticism that Watch is worth the investment of the studies.
It's The Real World brand that could change Watch's trajectory. Facebook has signed up for three different races of a season of 12 episodes of the program located for the United States, Mexico and Thailand. The new content list could also make the new smart screen of the Facebook Portal more attractive since Watch is integrated. And since Facebook is building a television receiver for next year, it will want premium programs worthy of larger screens. "Real World made history as the world's first original reality show and pioneering social experiment, and we are delighted to restart the program for today's audiences, representing and amplifying real life, real people, real places and real social tensions. from each country, "says Matthew Henick, head of planning and content strategy at Facebook. He hit BuickFeed's Henick earlier this year to bring experienced leadership to his intersection of traditional studio content and the smaller screen.
Last week, Snapchat announced 12 original programs, including two produced by Bunim / Murray. However, with ephemeral social applications losing users, as well as more than $ 300 million per quarter, it was only able to secure new and unknown documents such as Endless Summer and Growing Up Is A Drag.
Although Facebook imposed the Watch tab on its main Navigation Bar application, many users have ignored it. They already have short clips in the news feed, longer web programs on YouTube and full series on Netflix and Amazon Prime Video. It will require more big bets like The Real World to convince users that Watch is where they want to relax.