Juul users sue over the addictive e-cigarette

Three trials against e-cigarette begin Juul Labs, discovered by Wired reporter Nitasha Tiku, allege that Juul's patented recipe stoked nicotine addictions from users. One of the suits was filed in New York by the mother of a teenager who started Juuling when he was 15 years old. Now, he can not stop, the lawsuit alleges, "even though he subjects him to disciplinary measures at home and at school."

Complaints, filed in the United States District Court in Northern California, the San Francisco Superior Court, and the US District Court. UU In New York, it specifically refers to a key ingredient in Juul's recipe: compounds called nicotine salts. Nicotine salts are formed in thermally dried tobacco leaves that wrap in most cigarettes, and are said to be easier to inhale than the nicotine-free form found in cigars, pipe tobacco and many others. vapors

In a recent study, researchers tested how two Juul flavors stacked against nine other vapes. They discovered that Jupe vape juice contained more nicotine and less of that hard free base than the other brands, according to an article published in the journal Chemical Research in Toxicology in May. That means that Juul packages a powerful nicotine punch in an appetizing package.

All three suits include the same Juul patent image: a table showing that certain nicotine salts release even more nicotine into the bloodstream than a Pall Mall cigarette. But Gideon St Helen, a tobacco researcher at the University of California, San Francisco, warns against overinterpretation of that data without knowing more about how the company produced it. Nicotine levels in the blood can rise much higher after smoking conventional cigarettes than the levels we see in that graph, he says in an email to The Verge . "[W] without seeing the details of how Juul conducted these studies, and without independent investigator studies, these claims and counterclaims are difficult to verify or disprove," he says.

The three complaints also focus on the brand and marketing strategies of Juul Labs, which according to the two demands of California were created "around creation and addiction, a whole new group of clients who do not smoke regularly." But the company has said that is not the case: "Juul is intended only for adult smokers who want to change their fuel cigarettes," said spokeswoman Victoria Davis The Verge in early July. He added today in a statement sent by email: "Juul Labs does not believe that the cases have merit and will defend them energetically."

But Juul has got into trouble before it's commercialized. In April of this year, the FDA told Juul Labs that the agency needed more information about the company's marketing strategy. "We still do not fully understand why these products are so popular with young people," said FDA Commissioner Scott Gottlieb in a statement at the time. "But it is imperative that we discover it, and quickly."

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