Filmmaker Kevin Smith entered the film industry for the first time thanks to his free-of-charge 1994 indie comedy Clerks and now the two most memorable characters in the film will reach virtual reality. Jay and Silent Bob VR will be a series of live action comedies that will be written and directed by Smith, shot from the point of view of his Silent Bob character while Jason Mewes & # 39; Jay & # 39; ; lead the way through a chain of idiotic adventures. "
It's just one of several virtual reality projects in development that were announced today by the Surreal division of STX Entertainment, which manages virtual reality and the production of immersive entertainment for the company, among other titles there is a series of live action without title of the writer John Wick Derek Kolstad, about a government agent sent to investigate a mysterious plane crash in 1947 and an action comedy of Guardians of the Galaxy star Dave Bautista The Kiev Stock Exchange will be a spin-off of the next action film by director Peter Berg Mile 22 while the comedy New Tricks – will be directed and produced by The Hangover & # 39; s Ed Helms – will follow a vagabond who discovers that he is destined to become an almighty magician.
The different shows will premiere through s of the application itself Surreal, which is scheduled to reach several VR headset sometime this summer. The first release will be The Limit a VR virtual reality series from Spy Kids and Sin City director Robert Rodriguez, starring Michelle Rodriguez (the Fast & Furious franchise).
With the announcement, it is clear that STX Entertainment is trying to use the relationships and properties it has been developing as a film studio to launch its virtual reality content production business. While it is a sensible strategy in itself, it is not clear how lucrative a market VR can be with this type of narrative content, particularly with the advent of more interactive, location-based VR experiences, such as The Void, to obtain greater exposure. On the other hand, a filmmaker like Kevin Smith is known to have a fanatical and passionate fan base, eager to follow him anywhere, and if that means VR for the continual adventures of Jay and Silent Bob, then STX will definitely have those fans covered .