iPhone 8, 8 Plus Product Red edition launched starting at Rs 67,490 in India

We already saw the iPhone dressed in red last year with the iPhone 7 and 7 Plus, and the trend continues with Apple announcing the iPhone 8 and 8 Plus Product Red Edition. The company's red variants help raise money to fight HIV / AIDS.

The iPhone 8 Product Red edition with 64 GB of storage will cost Rs 67,940, while the 128 GB variant will cost Rs 81,500. The iPhone 8 Plus Product Red edition, on the other hand, will cost 77,560 rupees for the base variant of 65 GB and the 256 GB model will cost 91,110 rupees.

Both devices go on sale today and can be found in the official version of Apple India. website.

The new models of the Product Red portfolio were launched internationally from April 13. Countries such as Australia, Canada, China, France, Germany, South Korea, the United Kingdom and the USA. UU The iPhone 8 and 8 Plus Red Editions are now available. In fact, India is among the third wave of releases.

Although they were not the pioneers in bringing the red color to phones, they were definitely the first to design a complete marketing campaign around color. After the launch of Apple, brands such as Oppo, Vivo and OnePlus did the same.

That said, it's for a good cause. All the money that Apple receives from the sale of Red Edition phones goes to Red, the global fund for HIV / AIDS grants. More specifically, Red is a company that seeks to involve private sector companies to raise funds and raise awareness about the HIV / AIDS epidemic in eight African nations.

According to December reports, Apple had raised more than $ 160 million (Rs 1,038 crore) to help Red's efforts. So far they are the largest donor for the organization.