Instagram is testing a native resharing feature for the feed

After years of resistance, Instagram is now trying a way to share the posts of other accounts with its own feed. The feature, for which the company's executives have resisted for a long time for fear of corrupting the application's personal nature, could give new life to the main feed at a time when ephemeral stories quickly overshadow it. But if the distribution extends to the entire user base, it could also invite false news, influence campaigns and other negative consequences that Instagram Instagram's Facebook has been working on since the 2016 US Presidential election.

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The function, known internally as "seamless sharing," introduces a new "share to feed" option in the "…" menu that appears in the upper right corner of each feed post. Shared posts appear in the feed below the username and the photo of the user who shared it. In its current form, publications can be shared at least twice, in which case, the trail of both users who shared it appears previously in a stack on top of the publication.

The Verge obtained two screenshots of shared publications. In particular, one is a commercial account that offers merchandise for sale. It seems possible that Instagram limits the ability to share publications with companies, which is less likely to publish misinformation and other unwanted content in the feed. Instagram also has a history of introducing some features, including scheduled posts or multiple uploads, first in companies.

Could not learn when sharing could be launched. In its current form, the sharing of Instagram seems extremely difficult, more like a hacking week project than the polished designs for which Instagram is typically known. That suggests that sharing is still early in its development. As with all these exploratory projects, it could be killed before it is launched.

Instagram co-founders Kevin Systrom and Mike Krieger resisted so-called "re-recording" features for years. But it has been an ongoing debate, said Systrom Wired last year:

We discussed a lot about what is shared again. Because, obviously, people love the idea of ​​sharing the content they find again. Instagram is full of incredible things. In fact, one of the main ways in which people communicate through Instagram Direct now is that they share the content they find on Instagram. So it has been a debate over and over again. But really that decision is about keeping your feed focused on the people you meet instead of the people you meet finding other things for you to see. And I think that's more a testament to our focus on authenticity and the connections you really have than on anything else.

Instagram eased its ban on sharing again this year when it began to allow users to share public stories in which their accounts mention their own stories. By limiting it to share the publications in which it is mentioned, Instagram reduced the likelihood that the function changed the intimate feel of the stories in something more similar to Twitter. At the same time, it opened the door for a less restrictive exchange function in the meantime.

Meanwhile, third-party applications that allow sharing photos and videos have thrived. The iOS App Store has dozens of free and paid applications that will post photos and videos in their accounts, usually by copying an Instagram link and pasting it into their applications.

If Instagram launches "share to feed" widely, we could be about to see the whole class of applications disappear.

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