The content is the king, but the commitment is the queen and the lady rules the house.
Imagine you are the chef of a restaurant. What will you put on your menu if you do not know who your guests are and what are your favorite dishes? Blogging is also similar to running a restaurant. All the delicious blog posts that you cook will be lost if they are not related to the preferences of your audience.
Every blogger, whether at the business or individual level, needs to understand the audience of his blog in the right hand. The benefits are obvious. Better interaction with the public, which leads to repeated visits and perhaps more revenue creation through advertising monetization facilities such as Google AdSense.
So, how do you understand the audience of the blog? It was reported that there is no short cut to. However, it is not a search in the dark either. There are specific ways that help you understand your blog's audience and make informed decisions about the content. That's the theme of today's blog.
Read more thoroughly if you want to learn to understand the audience of your blog and create blogs that connect with them.
# 1 Create people reader
Directors create movie characters. The authors create book characters. Bloggers create reading people. A reader is the best and most accurate description of who is your ideal reader and its essential characteristics. A reading person can be elaborated using characteristics such as age, topics of interest, location, search patterns, etc.
Do you know what kind of personality traits your audience shares? A reader can help identify such features A reader, in short, is a summary of all the common characteristics of your reader, their aspirations, their problem areas and their expectations of your blog.
Remember, even if you are writing on the Internet, you are writing for only one person: your reader.
Creating a reader for your blog is the first step to understanding the audience of your blog. It helps you point out if your blog will communicate with college students, working professionals, stay-at-home parents, pregnant women, Internet marketing specialists or anyone else. The reader will help limit the type of readers who will read what they post on their blog.
You can create a reading person by analyzing:
- What – the reader wants to read on your blog?
- Why – are you visiting his blog to read it?
- When – do they visit your website more?
- Where – do you see their publications mainly?
Answering these questions will help you get to know your readers better and create content that will make them live on your blog for a long time.
# 2 Look at the performance of your blog
To know what your audience likes and what you dislike, start looking at the metrics of your blog itself. Is there a blog that went viral? What type of topic does it cover? Was there anything specific about the writing style, the details involved or the conclusions that made it viral?
Examine your main blogs from multiple angles like these. I would understand what your clients prefer to read more in your blog.
Also, examine the performance metrics of your blog. Which had a maximum of clicks? What blog had the lead rebound rate? Which blogs have the maximum time of permanence?
All these metrics can shed light on blogs with better performance. You can replicate similar blogs to attract and attract the audience of your blog.
To evaluate the performance of your blog you need Google Analytics. Google Analytics can seem a bit overwhelming for a beginner. Google collects a lot of information from its customers and users. The large amount of data can be amazing for a content marketer.
However, you can use it to unearth some vital performance indicators about your blogs. Eliminate guesswork in planning future blog topics, locate blogs that have broken links or errors or select blogs that are not working as well as possible.
# 3 Conduct surveys and surveys
What if you can not create elaborate readers? Well, then ask them immediately. Conduct surveys and surveys asking what topics they prefer to read more when they prefer to read it, what areas of pain they want addressed and how they want the blog to be presented.
You can even take an email containing the survey form to attract people to your website and make them participate in the survey is difficult.
Do you want to have a specific genre of blog followers? Interview them on their topics of interest and find out the knowledge gaps that your blog can solve. Very often, readers already know what you are writing on your blog. But, they need someone to express it with words to feel calm about their knowledge. If your blog can give that peace of mind, your blog will soon be a magnet for traffic.
# 4 Analyze Facebook statistics
As a blogger, you should already be aware of the importance of social exchange. In today's millennial generation, we rarely find someone who does not use Facebook or Twitter on a daily basis. Therefore, sharing your blogs on social networks is a sure way to maximize blog traffic.
Each blog published receives the most visits through social exchange. If you have been constantly sharing your blogs, you have a powerful tool in your hands to better understand your audience: Facebook Insights.
Facebook Insights allows you to see the demographics of your users, as well as the type of topics that relate at the most In fact, Facebook even offers detailed analyzes such as the gender composition of its followers, its distribution by age, among much others. This granular level information from your blog visitors can help you create specific blog posts that you will reach well.
This information should help you create the exact form of content that resonates best with your audience. You can also replicate the same strategy on all social media, such as Twitter, Pinterest, LinkedIn, Instagram, etc.
The only point of difference is the type of content that is being created. On Pinterest, you can create pins from your blog's banner image or prominent images through which traffic can enter. You can use Instagram stories or posts with links in BIOS to attract traffic. The tactics also help establish a strong brand presence for your blog.
In fact, we suggest exploring the views and analytic offers of other social media platforms as well. Twitter, LinkedIn, Google +, Instagram have built-in reporting panels. You can know a lot about how each of your blog posts works in the social space. The response and demographics of the audience together should help you better understand the audience of your blog.
# 5 Observe your competitors
If you are trying to do more or less the same as your competition, it is very unlikely that you will. to succeed. People and businesses can succeed only if they do things differently from the competition. To do things better than the competition, you need to do an extensive analysis of the competition.
The analysis of the competition is inevitable in any form of business, including blogs. Competitor analysis helps you get information about who your potential audience is and how the competition is involving them.
While doing the competitive analysis, be careful not to follow the same strategy that they are following. Design your own personalized strategy for your audience. Innovation and difference in content is key to beating the competition.
For example, if you are running a web security agency, explain the various ways in which clients can protect themselves against various forms of cybersecurity threats. Explain how individuals and companies can select the best product that can encrypt the information they are exchanging online. Write blogs in a way that relates and plays a chord with readers. It is not just copy and paste another blog of your competitor.
These tailored themes should help your audience nurture them as loyal users in the foreseeable future. You can also analyze the higher performing content of your clients using tools such as BuzzSumo.
# 6 Follow the keyword
Internet runs on search engines. The main part of website traffic comes from organic traffic coming from online searches. And the key words are the bits of iron that the search engines drag and collect like magnets. Therefore, following the keyword is an essential blog strategy.
If you follow the trends of the keywords related to the domain of your blog, surely detect patterns in the most common keywords used by the audience of your blog. You may also run into several common or generic codes. ywords from which you must stay away. Concentrate on the right keywords and your blog has every chance of winning big traffic figures.
Google Keywords Planner, Uber Suggest and several other tools can help you narrow down the exact keywords that your target audience might be using.  Depending on the keywords, you can plan paid campaigns, create blogs infused with keywords that will rank higher in the search engines and generate organic traffic. In a way, this is one of the best ways to understand your audience. Nothing better than search phrases can give away most of their pain areas and their needs explicitly.
# 7 Read the comments of his blog
There is a reason why each blog created has a comment system. Readers who feel the need to express their opinion or appreciation for the blog should have room for that. And the comments pave the perfect path for that.
If you have not read the comments that your blog has been receiving, it's time to start doing it. The comments show the exact opinions and feelings of its readers. There is no better way to understand the audience of your blog.
Of course, you must also respond to those comments. Just do not leave a & # 39; Thank you & # 39; or & # 39; Cool & # 39; It hurt the commentator that he took the time to write ideas after rea ding your entire blog. Also, answer any specific question or doubt your audience may have. After all, getting value is the main reason why they have come to your blog.
Understanding the audience of your blog is a tedious process. Each customer segment would have a separate set of interests, expectations and preferences. It is not possible to understand them all together. You have to listen as much as you publish your blogs.
One thing you must remember is that assumptions do not take any place in the process. Do not let assumptions and common misconceptions lead you to make wrong decisions. Do not get caught up in the herd mentality. Do a background search and make sure all your assumptions prove correct or dissipated as myths.
Investigate properly, create reading people and create content that resonates with your audience. Do not forget to find out what kind of keywords your audience uses most. Well-chosen keywords will help your blog get the most organic traffic.
Watch your competitors, but do not copy them. As Jack Ma, the founder of Alibaba says, "You should learn from your competence, but never copy, Copy and die ."
Do you have more tactics that you think will help you understand better? to the blog audience? Sharing is showing interest. Feel free to share your wisdom with us.
(This is a guest publication)