- 1 How to evaluate the speed of your WordPress website
- 2 GTmetrix
- 3 Pingdom Speed Test
- 4 PageSpeed Insights
- 5 Impact Load
- 6 How to speed up your WordPress website
- 7 Choose a fast web hosting service
- 8 Choose a well coded and fast theme
- 9 Keep your site clean
- 10 Optimize your media
- 11 Here are some options that can make a real difference when it comes to images:
- 12 Resize your images
- 13 Reduce the quality of your image
- 14 Use an image optimizer add-on
- 15 Use a caching add-on
- 16 Use a content distribution network 
- 17 Hire a developer to optimize your website
- 18 Final thoughts on the acceleration of your WordPress website
Having a website that is fast is no longer an option. Leaving aside Google for a moment, let’s focus on your visitors. We all know that people’s attention span is at historic lows. So low, in fact, that by researching some real statistics, one of the most recent search results that emerged was a Canadian study. It was shown that the ability of the average person to maintain a thought has now been overcome by that of the common colored fish. Sad but true.
So, what does this mean for the average owner of a website? Simple, it means you need to make sure that your website loads as quickly as possible. If you leave people waiting for more than one or two seconds, they are very likely to disappear. And once they’re gone, they probably will not come back.
Beyond the short period of attention of people, it is also important to think about the importance of presenting a positive user experience. It’s really no different than going out to dinner at a restaurant, just in this situation, you’re serving web pages instead of a hot meal. People want your information and they want it now.
Speed matters. There is no way to avoid this fact. And this is where it gets more complicated because Google decided to join as the traffic police (in 2010). Now, not only is it required to meet the expectations of its visitors, but Google has decided to create its own set of rules. Deviate too much from acceptable standards and stop sending traffic your way. Oh! That probably got your attention.
Given the importance of speed, a simple guide that explains how to speed up your WordPress website seems to be in order. The reality is that there are many different ways to speed up your WordPress website, some basic and others more complex.
Before we see how to speed up your WordPress website, first, let’s take a closer look at how to speed up your site.
How to evaluate the speed of your WordPress website
When it comes to evaluating the speed of your website, there is a wide variety of tools available and many of them overlap in their functionality. Despite the overlap, as a general rule, it is better to rely on a combination of tools and techniques to complete an adequate evaluation, taking an average of your results before reaching a definitive conclusion.
It’s one thing you should know that your website is slower than it should be. But the important thing is to understand the cause of the slowness. Do not worry, it’s not as difficult as you might think.
Next, we will cover four specific tools: 3-page speed analysis tools and 1 load-testing tool. There are many more options in the market, but the following ones have a solid user base and produce consistent results.
- Google PageSpeed Insights
- Yahoo YSlow
Analyzing your site with GTMetrix will provide a variety of important measurements They include your upload page, Size page and total number of requests You can perform a one-time scan simply by visiting your site and inserting your URL You can also sign up for a free or paid account that allows you to access more features
Pingdom Speed Test
Pingdom is another
Pingdom provides practical advice and, like GTMetrix, graphical representation makes data available for free, in addition to a variety of paid plans that offer continuous monitoring and alerts. Easy to interpret and act. For example, if there is a specific image on your site that affects the load time, you can detect the problem in just a few seconds with the Pingdom waterfall view. Then you can enter and take the necessary steps to correct this problem (more on this later).
Pingdom also provides a degree of performance that covers important elements such as:
- Effective caching of the browser
- Minimization of redirects
- Minimizing the size of the request
And, finally, Pingdom provides a Detailed analysis of the page that allows you to see a variety of statistics related to things like time by state, time by content type, time by domain and more.
The point of all these different measures is that you can find out where a bottleneck is occurring and what might be the cause. All this helps make the process of speeding up your site much easier.
Another resource that you should Definitely use to evaluate your site comes from Google. Page Speed Insights is an easy-to-use tool that provides a lot of valuable information, both from the perspective of the user experience and speed.
The use of Page Speed Insights will give you a clear indication of how Google views your site, both on your desktop and in your mobile version. Generally, they recommend a score of 85 or higher in both versions to indicate that your site is performing well.
Google mainly analyzes the elements of the page when it makes its evaluation, including:
- If compression is enabled
- Are you using browser caching?
- Are your images optimized?
- Is your page loading with priority over the content of the fold?
As you can see, there is a lot of good information available in Page Speed Insights. It is also worth noting that there may be a considerable discrepancy between the different services. So, for example, you could receive decent scores from both GTMetrix and Pingdom, but a disappointing Page Speed Insights score. For this reason, it is important to compare not only your overall scores, but also the individual components that make up each score.
The load impact is a slightly different tool than the three mentioned above. By offering both free trials (limited to simulating 25 users) and paid plans, this service will simulate multiple users on your website at the same time using a wide variety of variables (different devices, connection speeds, browsers, locations and more).  Load impact tests, in many ways, replicate the tests of the first three services on a much larger scale, potentially from 25 to more than 100k users. While your website may perform well for some visitors at the same time, if stability under load is critical, you’ll also want to consider more extensive tests like the one provided by Load Impact.
Even if your traffic levels are modest at this time, a link to your content from a high traffic website may result in an increase in the number of visitors that could temporarily reduce your site. Therefore, it is worth trying the performance of your website under a heavy load.
How to speed up your WordPress website
The first step to speed up your website is to discover what may be causing the slowness. The tool you are using to perform your analysis, be it one of the three mentioned above or an alternative, should be able to provide you with a starting point for your investigation.
For the rest of this publication, we will cover many of the specific elements that you can address on your own or with the help of someone with more experience.
It’s always a good idea to change one thing at a time and then re-measure the results. If you change several elements, it is not always easy to determine the impact of the individual elements.
Choose a fast web hosting service
If you want your website to be as fast as possible, it makes sense to start with a solid foundation. That means choosing a host that is not only reliable but also familiar with WordPress. The bottom line is that your chosen hosting company can have a dramatic impact on the speed of your site, especially when you start to see an increase in traffic. The more traffic you experience, the more important it is to have a good host.
For most purposes, you can divide your hosting options into three different categories:
- Shared hosting
- Managed WordPress hosting
- Dedicated Server
Shared hosting is commonly used for websites with less traffic: it is the least expensive and, in general, less reliable form of accommodation. While it might be suitable for a small business website that only receives a handful of visitors each day, an e-commerce site responsible for paying your bills and putting food on your table deserves something a little more solid.
the hosting is that, due to the low cost, some cheap hosting companies usually squeeze as many hosting accounts on a server as possible. Often, this can result in higher security risks, slower servers and mediocre customer service. However, despite these drawbacks, shared hosting is the right solution for many websites.
Hosting WordPress managed is the next step in hosting. It often represents a great improvement in terms of quality, service and speed.
If you have ever managed a WordPress site, you will know that there are certain maintenance tasks for which you are responsible. The managed hosting of WordPress takes care of all those responsibilities for you. But what about an increase in speed?
Most managed hosts operate servers that are specifically configured to run WordPress in the most efficient way possible. This means that your website will run much faster than shared hosting. Here are some other benefits of managed hosting:
- Automated backups are generally included
- Improved scalability in the case of traffic spikes
- Less full servers mean that your website is much faster
- ] Malware removal is often included, your site may be hacked
- WordPress and add-ons are automatically updated
- Top-level customer support
In general, WordPress managed hosting offers some pretty important benefits in comparison with shared hosting. Your website will not only be faster, but for a few extra dollars a month, you’ll be less concerned with downtime and maintenance. Because of the relatively small additional cost, managed WordPress hosting can have a tremendous impact on the speed of your website.
The dedicated housing is at the top of the food chain. Although the price tag puts it out of reach for everyone except the most active websites, the fact that dedicated hosting offers the ultimate in performance, speed, control and security can not be argued.
What really distinguishes the dedicated hosting from the other options Is that your website is the only one that resides on the server. Which means you never have to worry about competing with other websites for server resources. You also do not have to worry about other websites on the same server being hacked and potentially slowing down your site or putting you at risk.
Choose a well coded and fast theme
While it is important to choose a reliable host, so is selecting a WordPress theme. There are thousands and thousands of WordPress themes available. Some are available for free, while others are only available in premium themed stores.
When choosing a theme, speed is important, no doubt, but do not overlook some of the other important considerations such as:
- Cost  Reliability
- Frequent updates
- Compatibility with supplements
Taking into account the above considerations, how can you choose a topic that is reasonably fast? Big question Many premium companies have taken the time to test their subjects. With a little research, you can also find some results of actual tests completed by a third party. Choose a topic that is fast, but not at the expense of the items listed above.
As a general rule, it is better to select a premium theme from a well-known company. These are more likely to provide a quick and complete solution. Some examples are:
Keep your site clean
Keeping a clean WordPress installation is something that many WordPress website owners overlook, usually because it’s something you can not see. However, make no mistake, over time, this can have a dramatic impact on the performance of your websites.
WordPress uses a MySQL that is a database responsible for storing all the information contained in its website. Without being too technical, within your database there are a series of tables or specific places in which to store information.
For example, all comments on your WordPress site are contained in a comment table; all its configurations are contained in a configuration table; the configurations of the individual complements are contained in their own unique tables and, finally, their publications, pages and all the corresponding revisions are also contained in a table.
The more content, more add-ons and more comments there are on your site, the faster your database will grow in size. Remember, each time you save a publication draft, WordPress adds a record to the table (in the form of a revision). It is not uncommon for a large publication to have 6 to 10 or more companion reviews. Over time, this may begin to add up.
What is the problem with many tables and records? Well, when WordPress needs to find specific information contained in the database, it must search for it. Your database is like a library. The bigger it is, the longer it will take to find the book you are looking for. And from time to time, someone puts the book back on the wrong shelf, which slows down the process even more.
Luckily, there are many useful add-ons available that will clean and organize all the garbage in your database. This may involve the optimization (organization) of the tables and the elimination of unnecessary table records (as later revisions).
Depending on how often you add new content, it is a good idea to establish a regular program to organize and clean your database. Just remember always a backup of your database before performing any maintenance . Here are some popular add-ons that can help you maintain your WordPress database:
There is one more thing when it comes to keeping your WordPress website absolutely clean: be sure to remove any topic and add-on that is not in use. Unused themes and add-ons are simply unnecessary overhead, not to mention a greater security risk. A simple general rule is that if you are not using a particular theme or add-on, delete it from your server.
Optimize your media
Imagine buying a fast sports car and then filling the trunk and seat of the car. passenger with heavy weights. Crazy, right? Why buy a fast car and then load it with performance-depleting items?
Your WordPress website is no different, except that instead of using weights, you are probably using images. That does not suggest that you should not use images on your website because you should. However, you do not need an image of 5000 × 6000 pixels and 10 MB in size. In fact, 10% -20% of that is usually more than adequate, unless you use a full-screen background image. Even then, your image should be as small as possible.
What often happens is that people take a picture with their smartphone or digital SLR and upload it directly to their website. This almost always results in an image that is much larger than required. It also means that when someone visits your website, your browser needs to download the same large image. This adds precious seconds to the load times of your page, a situation that gets even worse if your visitor uses a slower Internet connection, such as 3G or 4G on a mobile device.
Here are some options that can make a real difference when it comes to images:
Resize your images
Always resize your images before uploading them to WordPress. Depending on your level of sophistication, you can use a program like PhotoShop to do this. There are also a lot of cheaper or even free options available. iPhoto is one of those options and TechSmith’s Snagit is another. With each of these options, all you need to do is open your photo, resize it to something more appropriate and upload the smaller image to WordPress.
Reduce the quality of your image
Your image format should vary depending on the type of image that is displayed. Most of the time, if you are showing pictures in a blog post on a page of your website, it is better to use the JPG format. For graphics or situations in which quality is more important than anything else, PNG files are usually the best option. Mainly because they are considered a “lossless” format, that is, without degradation of quality.
Most photo editors will allow you to save a PNG image as a JPG file and, in the process, enter compression. This means that you can take a very large PNG image, resize it and then save it as a JPG while compressing the image file size by 20%. In most situations, anyone who sees the image on a laptop or smartphone will not notice a visual difference unless they approach it.
Most readers are more than willing to give up some image quality in exchange for higher speed.
Use an image optimizer add-on
In addition to manually optimizing images, you can also use an image optimization add-on. This makes the process of optimizing the image even easier by automating the process through one of the many free and paid add-ons.
Here’s how it works: every time you upload an image in WordPress, it will be automatically optimized. In most situations, these add-ons will encrypt and send the image to your server where it is compressed and then return to your WordPress site in a format that can be up to 10 times smaller.
There are some excellent freemium add-ons available that will allow you to try the service in smaller image sizes and up to 100 images per month. This is often more than enough for a light user. Check out the following add-ons as a starting point:
Use a caching add-on
If you’ve been around WordPress for some time, you’ve probably heard the term cache. The cache refers to the essentially temporary files that can be used to store data.
For example, when you visit a website, your browser will often store some of the data from that website in its cache. Then, when you return to visit the same website, your browser will be able to show some of the information much faster than if you had to load it from the original source.
WordPress caching plug-ins work the same way but at a server level Essentially, they create a static version of your content (stored on your server) that can be displayed to visitors.
Without caching, every time a visitor requests information from your website, there is a detailed sequence of events that occur in the background (this is a condensed version):
- A visitor clicks on a link .
- A request for information is generated from its database.
- The information is created dynamically by WordPress.
- The information requested is then presented in your visitor’s browser.
There are some more steps involved, but you understand the point.
When you use a caching add-in, you delete steps 2 and 3, which are also the ones that have more time. consumer. A caching add-on generates static pages that can be sent to the visitor’s browser, which often results in significantly faster load times.
Caching also has the added benefit of reducing your server’s workload, which is why many hosting companies encourage you to use a caching add-on. Some hosting companies, such as SiteGround, have even gone further by developing their own internal caching complement.
See some of the most popular WordPress caching plug-ins here:
Use a content distribution network 
Somehow , content distribution networks are very similar to caching, but on a much larger and more effective scale. CDNs may seem confusing at first, but once you understand the general concept, it’s actually quite easy.
Having configured a hosting account and adding all your content to your WordPress website, you have essentially created a physical location for your site on the Internet. If the server where your site is hosted resides in Florida, each person who visits your site will receive the content of that server. Because of this, a visitor from Florida will experience that your website is faster than, say, a visitor from Ireland. That is unless you are using a CDN.
A CDN is a network of servers in different locations (often around the world) that store a static version of its content that can be delivered to anyone who requests it. The larger the CDN service, the more servers you will have and the more geographically diverse they will be.
Because your content can be stored statically on servers located around the world, you can serve your content (website) much faster than if all the requests had to travel to your original server.
This results in a much faster website for most of its visitors. It is also worth noting that there are some additional advantages of using a CDN, such as uptime and security, but we will limit ourselves to discussing today’s speed.
There are many CDNs available for comparison. In fact, some hosting companies offer the use of a free basic CDN as part of their hosting packages (for example, NameCheap and Cloudflare).
You can get more information on some of the most popular content distribution networks here:
Hire a developer to optimize your website
We cover many free options when it comes to maximizing the speed of your WordPress site . But what happens if you are determined to squeeze every last drop of speed from your site to offer the best possible user experience?
If that is the case, we would like to present you one more option: hire a developer Who specializes in Google Page Speed Insights. Then, ask them to optimize their WordPress theme and make changes according to Google’s recommendations.
Depending on how optimized your site is, you’re likely to discover that this option will not cost you more than a few hundred dollars. using a service like UPwork to find an expert. Optimizing your site for Google will also have the greatest impact on your ranking in search engine result pages (SERPs).
Final thoughts on the acceleration of your WordPress website
Internet is a competitive place. Not only is he trying to offer a product or service that is unique, but he also tries to do it more efficiently and quickly than his competition.
When it comes to managing a successful website, in addition to security, there are many aspects. Some things that are as important as a fast website. It all comes down to presenting a positive user experience and keeping Google as happy as possible.
If you have some tips or tricks that you use to keep your WordPress website running as fast as possible, share them in the comments below.