If someone tries to convince you that conducting a local SEO audit is an impossible task, then let me tell you immediately that (SPOILERS AHEAD) is not.
Getting a local SEO audit done for your own business, that of your friend or even that of a client is not one of those herculean tasks that only people with a PhD in I Told You So they can do. All you need is, like everything else, patience, practice and a little knowledge about the basics.
In this article, we will give you step-by-step instructions to help you successfully carry out a local SEO audit. all by yourself. But, let's cover some basic concepts before that, so if you know this part of the story, do not hesitate to go directly to step n. ° 1.
What is local SEO and why do I have to do local SEO? audit for my business?
Let's start from the top. SEO, as many of you already know, is the abbreviation of Search Engine Optimization. Get your SEO-ed website makes it easier for search engines discover and index your website, content and your business. In other words, if you have not already guessed it, SEO helps you get your business in front of the right type of audience and improves traffic that you will receive from  organic channel .
Local SEO, is a specialized part of SEO, which applies to local businesses in particular. The simplest example of local SEO is a search "near me". Do not you know what it is? Let us explain it.
If you search for "fermi paradox", you will surely get a result like the one in the image below. This is an example of a normal Google search.
However, if I search for something with local intent, such as "SEO agencies close to me", the results that appear are no longer just blue links to the websites.
The search results that appear can be categorized as paid ads, followed by business listings, which are then followed by organic search results. Google realizes that you are looking for a business near you and shows you the corresponding results. Even the organic results you find here are "local organic results" which means that these websites have optimized their SEO to appear in local searches.
This is what SEO is all about. Conducting a local SEO audit for your company ensures that it is displayed in the relevant local searches that will be performed by the users around you. So, without further ado, let's start with step # 1 of our local SEO audit.
Step 1: Local Business Lists
Due to how high up in the business listings of search engines appears, making your business appear online should be the first step to optimize your company's local SEO ; And this is not restricted to your company appearing only on Google. See how the results of the popular search term "restaurants near me" are after business listings.
As you can see, right after the Google listings, there are links to TripAdvisor, Yelp and Opentable, which are all third party websites that provide local business data.
So, what does this mean for you? It means that you must make sure to include your company in all the main directories to improve your local SEO. If you are not sure what the commercial directories are in your local niche, see this commercial directory list . If you think it will be very difficult for your to manually place your company on the list on different websites, you can use an automated listing platform like Synup to get the job done.  Regardless of which industry your company belongs to, you must ensure that your company is included in search engines and directories such as Yelp and TripAdvisor. More importantly, make sure your company appears in Google My Business which is the source of Google's local business listings. If it does not appear on the GMB list, it means it will never appear on Google Maps or Google search results, and we're sure you do not want this to be the case with your company.  The first action item in your local SEO audit to-do list should always be: Get a list online.
Step 2: On local SEO page
Let's see the search results for another more popular form of local business search: "* local business type * in * city / state name *" ] Take "carpet cleaners in Florida," for example.
As always, we have the commercial listings, but immediately after, we have two websites that appear instead of the usual Yelp and TripAdvisor. How is that?
Enter, local SEO on the page. Looking more closely at these types, you can see that the title tags of your web pages contain "FL" or "Florida" on them.
By doing this, they have made Google realize that this business is in Florida And it does not stop there. Other things you can do include adding the city / state name in the meta description and other parts of the website, such as the header, footer, etc.
If you want your company's website to appear in local organic searches, then you need to make sure you do this too. You can learn from the examples cited above and structure the title tag of your website in the same way you have done to get maximum impact.
Step 3: Use local SEO in content
Once you are done with your ads and on the local SEO page, you need to work on the content of your website . Experts believe that the frequency of the appearance of keywords on their website plays an important role in determining their local classification. This means that if you are running an automatic detailing service that operates in, say, the San Francisco Bay Area, then writing about your topic of specialization on your blog and posting events that you have in your area can help your local SEO. .
You can do it easily if you use a CMS like WordPress because it allows you to optimize the URL of your web page, title, meta description, category, etc. easily. You can even use these WordPress SEO add-ins when you write content to make sure you're going in the right direction for the best results.
is running a business B2C that operates locally, and then making your business appear on social media is an absolute must for your SEO local. Social cues and how big an SEO factor are are a hotly debated issue in the local SEO arena, but social networking sites offer many other benefits, even otherwise.
Not only does it provide you with a platform that allows you to interact with your local audience it also appears on your Google My Business list when someone discovers your company online. In the lower right corner, you can see that Google My Business is connected to Facebook and other local directories, along with some key information: your overall star rating on that site.
Social media sites and business listings provide a platform for customers to leave behind reviews of their business, and depending on the type of reviews they receive, your company may arouse a customer's interest or prevent them from completely your business.
Make sure regularly interacts with your potential customers on social networks and responds to the reviews you receive on your business lists. Establishing a good relationship with your satisfied customers can help them return to your business, and responding to unhappy customers can help you change your mind about your first impression. You can even use a revision generation wizard to automate this process for you.
These are 4 things you absolutely must do to make sure that your local SEO audit is complete. Statistics suggest that users who perform local searches are on the rise, so make sure you have optimized local SEO presence to improve your company's online marketing efforts.
Harsha Annadurai works as an incoming salesman at Synup. His excessive love for music and football has led many to believe that he was a jukebox at a football stadium in his past life. You can follow him on Twitter @harshaannadurai.
(This is a guest publication)