Hisense 65U7A Review | Trusted Reviews

What is the Hisense 65U7A?

The Hisense 65U7A is the company's latest mid-range 4K Ultra HD LCD television. It is also the official television of the World Cup: the agile-eyed spectators may have seen U7A benches at the VAR stand during matches. With football sponsorship and an appropriate FIFA-themed home screen, this new UHD TV also supports HDR10 and HLG, features an attractive design and has a surprisingly strong level of build quality considering its price.

There are three screen sizes available: the 50-inch H50U7AUK; the 55-inch H55U7AUK (read the review); and the 65-inch H65U7AUK reviewed here. At a suggested retail price of £ 1199, the 65U7A certainly looks like a bargain. However, can you put one on the back of the network when it comes to performance.

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Hisense 65U7A – Design

The Hisense 65U7A could be a relatively cheap TV, but never guess by just looking at it. Its elegant design is reminiscent of a Samsung flagship a couple of years ago, especially the boomerang-shaped stand.

 Hisense 65U7A

The minimalist design and the bezelless display are striking, as is the silver finish and the largely metal construction. Hisense certainly knows how to build a television, and the quality of the construction is really impressive. The back of the stand uses a metal column to hold the panel, giving the impression that it is floating in the air.

 Hisense 65U7A

Connections consist of four HDMI inputs: two are full bandwidth HDMI 2.0 with support for 4K / 60p, while the other two are 4K / 30p. One of the HDMI inputs supports ARC (Audio Return Channel) and another supports MHL (Mobile High-Definition Link).

The fact that the 65U7A is limited to two HDMI 2.0 inputs is a pity, and means that if you have three or more 4K / HDR compatible devices, then you can not attach them simultaneously. However, such a limitation is more acceptable on a television at this price than on a flagship Sony or Panasonic TV.

 Hisense 65U7A

There are also three USB ports (two 2.0 and one 3.0), a HD Freeview tuner, a generic satellite tuner, an optical digital input and a CI slot (Common Interface). ). Finally, there is an Ethernet port; The 65U7A also includes built-in Wi-Fi.

 Hisense 65U7A

Hisense has included its standard controller, which is quite large, but at least comfortable to hold. The buttons are quite large, but clearly labeled and sensibly distributed. There are all the keys you will need to control the 65U7A, along with a home key to access the VIDAA smart TV system, and shortcut buttons for Netflix, YouTube and media content.

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Despite its relatively low price, the Hisense 65U7A has a decent feature set. Naturally, it uses an LCD panel 4K Ultra HD (3840 x 2160) of 65 inches with VA (vertical alignment) with a refresh rate of 120Hz. There is an edge LED backlight at the bottom, and the 65U7A also uses local dimming.

Hisense supports a wider range of colors, although LEDs do not use a quantum dot. It is also not compatible with 10 full bits. Instead, it uses an 8-bit + FRC (Frame Rate Control) screen, but can accept content that uses 10 bits.

 Hisense 65U7A

The 65U7A supports High Dynamic Range, specifically HDR10 and Hybrid Log -Gamma (HLG). However, despite including Dolby Vision in the US. UU., You can not see it here. Publicly Hisense has said it will support the other HDR10 + metadata dynamic format in Europe, but when I asked the company if there was an HDR10 + update for the 65U7A, it said there were no plans to add the feature this year.

The 65U7A also includes Hisense's Ultra Smooth Motion, which is a frame interpolation function. This is useful for watching fast-paced sports broadcasts, but the Hisense has another trick up their sleeve. When the TV detects a sports broadcast on its internal tuner, it offers you the option to select Sports mode.

 Hisense 65U7A

The VIDAA intelligent platform includes Netflix, Amazon and YouTube, with all three compatible with 4K and HDR. In addition, there is Freeview Play, which provides access to all the updating services of UK television, and the BBC iPlayer application also supports 4K and HLG.

 Hisense 65U7A

If you're a player, you're & # 39; I'll be happy to know that the 65U7A has a dedicated Game mode configuration, which bypasses much of the processing and delivers an input delay of 31 ms. That should be low enough, even for the most demanding player, and it applies whether you're playing in 1080p, 4K, SDR or HDR. You will definitely need to use Game mode; if it does not, the delay is 56ms, which would be remarkable for hardcore players.

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Hisense 65U7A – Smart Platform

The Hisense 65U7A uses the company's VIDAA smart TV platform, which is quite basic in its appearance, but actually quite effective in its operation. You access VIDAA by pressing the start button on the remote control, which offers the option to choose mosaics for free playback, applications, inputs, media and settings.

 Hisense 65U7A

The system superimposes these chips on the image, and is both robust and sensitive thanks to the processing of four cores. In addition to accessing the system using the Start button, you can directly access Netflix, YouTube, Media, Entries and Settings using dedicated buttons on the remote control.

 Hisense 65U7A

The TV includes an EPG (Electronic Program Guide), which can also be accessed directly from the remote control. The guide shows six channels in a period of three hours and, thanks to Freeview Play, you can also go back and look at the programs that were lost using the updating services of the United Kingdom.

If you connect a hard disk, you can turn the TV into a PVR, which allows you to make a time change by recording programs. However, there is only one tuner for terrestrial and satellite TV, so you can not watch one channel and record another.

 Hisense 65U7A

The smart platform also includes a web browser, and is compatible with DLNA, allowing you to access the content of your home network. The 65U7A handled most of the files I tried, including MP3, MKV, AVI, WMV, MPEG and MOV.

Hisense 65U7A – Image Performance

The Hisense 65U7A offers solid performance with SDR content, producing bright colors and detailed images. The processing on the TV is really quite good, allowing the lower resolution content to update to match the 4K panel without introducing any visible artifact.

The black levels are reasonably good, thanks to the use of a VA panel, and thanks to some effective local attenuation those blacks are improved without introducing visible artifacts. The black bars in the films looked properly black, and the local darkening remained good, even in a dark room, with a minimum halo.

The only problem the TV has is the location of the LEDs at the bottom of the screen, which could result in columns of light. How remarkable this will depend on the content – white credits on a black background, for example – and the brightness setting of the backlight.

The uniformity of the backlighting is good, although there was a small amount of bands and a slight "dirty screen effect". However, overall, the 65-inch panel was fairly clean and without unwanted clouds, even though the LEDs were on the bottom.

While using a VA panel improves black levels, it also means that the viewing angles are quite narrow. As a result, you will see a drop in contrast and color saturation as you move off the axis.

 Hisense 65U7A

The Ultra Smooth Motion feature offers several different settings: Standard, Smooth, Film and Clear. If you are watching a movie or a television drama, I recommend using the Movie setting, which doubles the frame rate but does not use frame interpolation. In this way, the 24p and 50Hz content is displayed without any vibration, stuttering or other problems, and does not suffer the "soap opera effect".

Where standard, soft and clear settings are useful with fast-paced action sports. The World Cup was the perfect opportunity to test the movement in the 65U7A, and quite well it looked very good. In fact, soccer was impressive in general, with many details, bright images, vibrant colors and no obvious bands in the pitches.

The automatic sports detection function is very smart; I'm not sure how it works, although I guess it uses metadata. Personally, I would not use Sports mode, but if it's a setting you like, then it's useful to have the TV automatically.

The films also impressed, and the better the source, the more impressive the image will be. Watching a good quality Blu-ray like Jurassic World revealed many fine details, thanks to the excellent scale. The blacks were solid, they stood out free of clipping and the colors were adequately saturated. The result is a television that is capable of playing in the big leagues, at least as far as SDR is concerned.

 Hisense 65U7A

Why was this? Well, to put it bluntly: the HDR performance was poor. The maximum highlights were only briefly capable of approximately 700 nits before suddenly falling to 230 nits in the tests. The wide range of colors was also quite limited, and the tone mapping resulted in an obvious cut. I could try using the Dynamic HDR mode, but the brightness increase is not enough to compensate for the other problems that the mode presents, so I would use the Cinema Day mode.

As a result of these problems, HDR images lacked the impact you would expect, stealing movies, TV shows and games from that wow factor. In fact, the HDR content often did not look much better than its Full HD counterpart when comparing a Blu-ray with the same Ultra HD Blu-ray. It's a similar problem for HDR on Netflix and Amazon, as well as in the few HDR games I have.

Of course, you'll still get the benefit of 4K resolution, and despite not using a native 10-bit panel, the images appeared even without signs of color bands or gradation. In the end, if the HDR is a big problem it will depend on the importance that you put to that function, because if it is a priority, then this is not the TV for you.

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The sound quality of the Hisense 65U7A was really quite decent, mainly thanks to the large screen size of 65 inches and the solid quality of construction. The television has stereo speakers with 15 W of amplification each, and the larger screen size allowed a more open front sound stage.

The slightly wider chassis near the bottom provided space for the speakers, but its downward firing configuration meant that the sound lost part of its immersion. However, the midrange showed a certain bite, and the higher frequencies were also handled well.

The integrated woofers on the back of the panel help with bass extension, adding a bit more bass to the procedures. The Hisense could go reasonably high without distorting, and the dialogue remained clear and focused on the screen.

The 65U7A supports Dolby Digital Plus and includes dbx-tv audio enhancement, lip sync, user equalizer and various sound modes (Standard, Theater, Music, Speech, Evening at Night and Sports). There is also the option to select Dolby Digital or PCM through the digital audio output.

Ultimately, the built-in sound quality of the 65U7A is sufficient for basic television. However, if you want something a little more immersive for movies and big sporting events, then you should consider investing in a decent sound bar.

Hisense 65U7A – Configuration

The Hisense 65U7A has a number of different image modes, including Standard, Cinema Day, Cinema Night, Dynamic and Sports. The television is sent in the standard mode and many users will be perfectly satisfied with this choice, appreciating the brightest images and the most saturated colors.

The dynamic and sporty modes are too bright and oversaturated for my taste, with very blue whites and an excessive amount of processing that is applied to the image. I suggest avoiding these modes and sticking with the standard, although whites are still quite blue in this mode, so you may want to change the color temperature to something a little warmer.

If, like me, you are the type of a person who likes to see the content as conceived by the creator, then the two modes of Cinema are closer to industry standards, and both are quite accurate. As such, you could use Cinema Day with a brighter setting to see when there is a lot of ambient light in the room, and then use Cinema Night to see it at night when the room is darker.

Hisense also added a Gamma configuration, so I would recommend using 2.2 for Day mode and 2.4 for Night mode.

 Hisense 65U7A

Whichever mode you choose, make sure that Ultra Smooth Motion is turned off when watching movies or TV dramas; otherwise, they may seem like cheap videos. On the contrary, this mode can be quite useful with sport.

Finally, if you are planning to play, simply select your preferred picture mode and then activate Game mode. This will avoid all unnecessary video processing, ensuring the lowest entry delay for players who want to keep their response times as fast as possible.

Why buy the Hisense 65U7A?

The Hisense 65U7A offers exceptional value when considering build quality, intelligent features and performance with SDR content. The quality of the sound is also surprisingly good, while an entry delay of 31 ms should keep most players happy. Only a mediocre performance with HDR ruined what would otherwise be a solid performance in the first team.

If you are looking for alternatives, you will find it difficult to choose a decent 65-inch TV for anything that comes close to this price. Certainly, none of the new 2018 models of Hisense's competitors are approaching the 65U7A stadium, which means you would have to look for a model from last year, if you can find one.


There is no other 65-inch TV that approaches the 65U7A in terms of performance and value, so if you have a tight budget, this TV could be a tournament winner.

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