Google Search Now Rewards Original Reporting; What Does That Mean for Small Businesses? – SmallBusiness.com


Google announced last week (September 12, 2019) that it has updated its guidelines for search evaluators to better recognize the original reports both in its news and in the general search results. "This means that readers interested in the latest news can find the story that started it all, and publishers can benefit from having their original reports more widely viewed," said Richard Gingras, vice president of Google News. However, it can also mean that Google will search less for a small business website that does not contain news.


Why small business owners should worry

If you produce news content, it may not be enough. a type of "value added" report. "You may have to work harder to be the original source of news on the subject to get true traction and traffic from Google," says Schwartz.

The original reports will not only rank better on Google Search, but they will soon do better on Google News, including Google Discover, according to Barry Schwartz, news editor for Search Engine Land. According to Schwartz, the original reports will reward news results both higher and for a longer period of time

In addition to recognizing individual instances of original page-level reports, Google has also asked its evaluators to consider reputation General editor for original report

Gingras said that Google Search and Google News are increasingly using the same algorithms and concepts for rankings. So, while the search quality evaluators' guidelines were originally specific to web search, they have now been increasingly updated to rate the search results more related to the news.

How does Google determine the original reports?

Schwartz believes that Google is not only looking at the first page and the earliest timestamp of a page for a specific topic, it is probably looking for news sources that are best known for the original reports.

source smallbusiness .com

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