Google will implement new transparency rules regarding US election announcements this week. In a blog post, Google's senior vice president, Kent Walker, says anyone who wants to buy election ads in the US. UU Now you must show that you are a citizen or a resident of the United States. UU By providing an "identification issued by the government and another key." information. "
Google also says it will start launching a new Transparency Report that will describe who is buying political ads, and how much they are spending, and will also launch a" search library "for users to search through to find the identity of advertisers.
The move follows Facebook's updated policies, which indicated early last month that it will require advertisers and page managers to verify their identity if they wish to run ads on political issues.