Google has a penchant for repetition. For example, why have a messaging application when you can have a handful (Allo, Android Messages, Hangouts, etc.)? And while that method is not yielding overwhelmingly positive results, it seems that the software giant is also taking its approach to podcast platforms. An experimental product incubator within Google, Area 120, is silently developing an audio platform that, according to a recent trademark presentation, allows users to "search, access and play digital audio files and share links to audio files. "
The software in question is called Shortwave, and it may be a more social version of podcast listening, or at least, that's what the Google press release looks like.
"One of the many projects we are working on within Area 120 is Shortwave, which helps users discover and consume spoken audio in new ways," a Google spokesperson told Android Police ] by email.
Google declined to say anything else on the subject because it was a "very early experiment," but a podcast application that helps find new gems among vast and ever-growing audio content libraries (most of which it has been little or nothing revised) would be in fact useful.
Currently, Google offers Android users t The podcast section in the Google Play app and the Google Podcasts app, which has a million downloads and has a rating of 3.4 stars out of 5. Comparatively, pod podcast platform Third-party Castbox has 5 million downloads and 4.6 stars, while the Pocket Cast application of $ 4.99 has 500,000 downloads and a 4.6-star rating. All that to say, there is definitely room for improvement.
One can only hope that if Google takes this project to term, choose to merge it with your current stand-alone application, instead of launching a completely new platform. If that is likely, it is another question.
Some early conceptual designs for the shortwave have arisen courtesy of a previous Google designer. The designs, sent to Android Police by an informant, show the logo, some potential slogans and an intriguing brand statement. However, as quickly as the concept of work emerged, Google has hastened to label it as old news.
The Mountain View-based technology giant told 9to5Google : "The language here is a very old-fashioned artifact of the first conceptual exploratory works, and not representative of the product now. teams are constantly experimenting and iterating, so unfortunately, the shortwave team has been saying goodbye to this approach for a long time. "
Either that is true, or Google is really anxious to kick competitors out of oblivion. In any case, why do not we please and analyze the copy?
The brand statement states that the application will help users to focus on what they want to hear and will serve it in "small portions". "Undoubtedly, this would be a new version of the podcasts, which have become longer in recent years, apart from that, there are only variations of a wavy logo, some color samples and an application model that shows three sections: "Laugh", "Learn" and "Listen", all of which seem to promise clips of one to 10 minutes.A following is a slip tab that readers "15 short waves".
But, again, I would take this with a grain of salt.Google stated flatly that the designs and the copy are outdated and, frankly, that makes sense.Who wants to choose a lot of small audio clips before going to work for the Tomorrow? There is a reason why the most popular podcasts have become a bit swollen.Listeners want more of their favorite personalities of podcasts and do not want to think too much about the selection process.
What will be interesting, without However, it is to see the new plan of Area 120 to interrupt the podcasts. Google alluded to addressing a different point when Shortwave appeared: the challenge of discovering new content. Or, the final product could be completely different. This is an experiment, after all.