Google is dividing its YouTube Red premium service into two new offers: a YouTube Music streaming service, available for free with ads or $ 9.99 per month, and a YouTube Premium for original video content, at a cost of $ 11.99 per month.  YouTube Music is Google's most direct competitor to Spotify, and comes with "a reinvented mobile application" and a new desktop player, both designed specifically for music. The advantage of YouTube, Google argues, is that it will combine all official versions of songs with access to "thousands" of playlists, remixes, live versions and, of course, related music videos. The domain of the Google AI is also being integrated into YouTube Music, with the promise that the application will discover songs either by lyrics or simply a general description like "that hipster song with whistles".
The musical discovery is literally at the center of the new YouTube Music, with the application's home screen dynamically recommending a new listening based on its history, location and activity. Air travelers could get Airport Music from Brian Eno for example, while gym rats would get something a little more dynamic to keep their bomb going. Google also emphasizes its diversity of playlists, which will also be used to suggest and disseminate new music for the user.
In terms of pricing, YouTube Music will be a direct combination with all the major music streaming platforms already available, at a cost of $ 9.99 for the premium version, which adds background listening, downloads and a free experience of advertising in the free option. Anyone who already has a Google Play Music subscription gets YouTube Music as part of that membership. Play Music is still not going away, although it's hard to see what future Google will have to keep two services and applications that overlap to such a large degree.
The YouTube Premium of $ 11.99 gives you everything inside YouTube Music plus access to the YouTube Originals video content library. Google promises to expand the selection of Originals with "more series and larger original films," which include comedies, dramas, reality series and action and adventure shows from the United Kingdom, Germany, France, Mexico and other countries. With YouTube Premium, you will not have ads, you can play videos in the background or download them to play offline.
YouTube Premium is the new YouTube Red name, and Google is doing something good for current Network subscribers by not asking them to pay the new higher price. In countries where Red is already available, you can secure the price of $ 9.99 by registering now, before YouTube Premium has started. That includes the United States, Australia, New Zealand, Mexico and South Korea, all of which are receiving YouTube Premium "soon." With the launch of the new service, the following new countries will be added: Austria, Canada, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden, Switzerland and the United Kingdom. Google indicates that the additional expansion will come later this year and more.
YouTube Music will begin to be implemented on Tuesday, May 22, in the current YouTube Red markets, with the small addition that in South Korea Google will only offer a YouTube of $ 9.99 Premium service. The other countries named will also receive YouTube Music "in the coming weeks."