Facebook will now allow you to file a complaint about companies with which you had a problem, if you bought something after clicking on one of your ads. If enough people complain about a business, it could lead Facebook to ban the company from posting ads.
The new policy is expanding worldwide from today and aims to help Facebook to fight against another type of advertising abuse on its platform. Facebook says it is trying to combat "bad shopping experiences", which can cost customers and also frustrate them with Facebook.
Facebook is particularly interested in some problem areas: shipping times, product quality and customer service. This is not just a matter of misleading advertising: if a company regularly offers poor service, products that do not meet the expectations of buyers or simply frustrates consumers, they run the risk of having problems with the platform.
It seems that Facebook will send notifications to users to ask about their experience if they detect that they have purchased something after clicking on an ad. You can also find those companies and leave comments on the Ad Activity page.
Facebook says it will inform companies about the negative comments and try to identify the problems that a large number of customers are having. If customer comments do not improve after a warning, Facebook will eventually begin to limit how many ads a company can run. If it continues long enough, they can be banned.
Of course, people just like to leave comments online when they have something to complain about, so Facebook will have to be careful not to drive companies that do not deserve it just for a few grudges from customers. But the plan as a whole seems valuable to consumers, as it could help eliminate problematic companies.
That could be equivalent to another process that scam companies have to solve. But given all the problems that Facebook has had with reliability in the last two years, particularly when it comes to political advertising and page owners, any step to get rid of people who abuse the platform is significant.