Boohoo Posts Image Without Photoshopping Model’s “Imperfections” Out And The Internet Is Saying FINALLY

If you've ever flipped through a magazine, saw a commercial, or passed a billboard on the subway, you may have felt the twinge of envy. The envy that comes from seeing gorgeous models and celebrities with ultra-soft skin and perfect bodies. Well Bored Panda is here to tell you not to fall into the unreal wormhole that is the advertising world.


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Do not feel so bad if you have been caught by this advertising companies. They receive a huge amount of help from their best friend, photoshop, which eliminates acne, lines and fat. Well, the fashion company Boohoo decided that they would break with the old advertising model and that they will receive praise on the Internet for their choice. The brand published photos of models proudly showing their stretch marks, without photoshop tricks in sight. While they are not the first company to present a "real woman" style campaign, people enthusiastically shared their appreciation through new publications and positive comments. Scroll down to see Boohoo models in all their glory without photoshop.

A post by a Facebook user has gone viral, calling attention to the Boohoo brand

Boohoo decided not to edit the natural striations of the models

You can still find images of the same model with your & # 39; imperfections & photoshopped out

But it seems that Boohoo is staying with the natural look, showing marks on other models too

Several other companies have already taken this route for their advertising campaigns

CVS announced that they will no longer perform photoshop on their beauty spots last year

People are excited about Boohoo joining the wave of natural beauty

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