The opening speech of Apple's WWDC was jam-packed with software ads for every Apple device, from iOS phones and tablets to MacOS computers. But one thing was conspicuous by its absence in the keynote: new hardware.
Technically, Apple silently released some new physical products at WWDC 2018, as seen by AppleInsider . As it has now become tradition, Apple introduced new iPhone cases and Apple Watch straps in their 2018 summer season colors of peach, sea green and sky blue. The silicone cases for iPhone X, 8 Plus and 7 Plus will cost you $ 39, while the smaller versions of iPhone 8 and 7 will cost $ 35. Meanwhile, Apple Watch Sport Bands in the new shades will cost $ 49 (for sizes 42 mm or 38 mm).
There is a Rainbow Color Pride Edition Apple Watch band that the company referred to on stage at the keynote address. It's a nylon woven Apple Watch strap that costs $ 49 (similar to the other bands). A portion of the proceeds from sales of the Pride Edition band will go to LGBTQ advocacy organizations.
Meanwhile, MacBook Pro's burst butterfly keyboard users will simply have to continue spraying compressed air on their keyboards and pray they will not lose their laptops to the titanic forces of lost fuzz. I'm sure none of the developers in the room even wanted any of the new eighth-generation Intel multi-core chips. Or a new iPhone SE 2. Or an AirPower charger that was announced months ago.
This is fine.