Have you deleted your Facebook account in the wake of the Cambridge Analytica scandal? Tech.pinions, a technology and media research firm, claims that almost 10% of people in the US. UU They have done exactly that.
The firm surveyed 1,000 Americans of different ages and genders. Although not all respondents were Facebook users, an astonishing 17% of respondents reported having removed the Facebook application from their smartphones, and 9% had eliminated their accounts altogether.
As of January 2018, statistics aggregator Statista reports that Facebook serves approximately 214 million users in the US. UU So, to put those numbers in a better perspective, that means that around 36.38 million people in the US. UU They have eliminated the Facebook phone application, while 19.26 million have erased their accounts completely.
This might not be even the worst
We'd be pretty worried about losing almost 20 million eyeballs in ads, but according to Tech.pinions, those numbers might not worry Facebook. [19659002] In their survey, 39% of respondents said they are now more careful not only what they publish, but what they like and what they react to in the pages of the brand and in the publications of friends. Meanwhile, 35% say they are using the social network less than they used to after the data breach.
These figures should be a real concern for the results of Facebook. As Tech.pinions says, the fact that users commit less to content and brands means that they are simply not as valuable to companies that pay for traffic or buy ads.
Perhaps to stop this supposed tide, co-founder of Facebook and CEO, Mark Zuckerberg, made public the idea of ​​presenting a paid version of Facebook with zero ads and stronger privacy protections. However, you may want to reconsider, since a massive 59% of respondents said they would not be interested.
The problem with all this is that, like it or not, it is becoming clearer in the Internet landscape that, if you are not paying for the product, then at some level yourself is the product. Then, unless attitudes change to pay directly for social networks and other connected services, there will always be a third party for those services (for example, advertisers).
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Via BGR